iHeartIMPACT teamed up with Universal Pictures’ Trolls World Tour to create a social movement, #TrollingForGood, in honor of Music Will – a non-profit that brings music education of all genres (like Trolls) to underserved kids in the US. Combining iHM’s 360 scale across broadcast, social & digital, with influence from Trolls talent such as Justin Timberlake, we catapulted the film and Music Will into the zeitgeist.