JBL

JBL donated nearly 10,000 pairs of headphones in collaboration with their celebrity Ambassadors, who promoted the local donations on social media and through an e-commerce campaign. The in-kind donation was made early on during the COVID-19 pandemic to support urgent educational learning from home so kids had the equipment they needed to participate in free streaming music lessons through Music Will.

Locations & Ambassadors included: 

• NYC (Aaron Judge / Julius Randle)
• LA (Kenny Smith / Priyanka Chopra Jonas)
• Miami (Bam Abedayo)
• Chicago (Zach LaVine)
• Milwaukee (Giannis)
• Boston (Kemba Walker)
• Detroit / Cleveland (Andre Drummond)