JBL donated nearly 10,000 pairs of headphones in collaboration with their celebrity Ambassadors, who promoted the local donations on social media and through an e-commerce campaign. The in-kind donation was made early on during the COVID-19 pandemic to support urgent educational learning from home so kids had the equipment they needed to participate in free streaming music lessons through Music Will.

Locations & Ambassadors included: 

  • NYC (Aaron Judge / Julius Randle)
  • LA (Kenny Smith / Priyanka Chopra Jonas)
  • Miami (Bam Abedayo)
  • Chicago (Zach LaVine)
  • Milwaukee (Giannis)
  • Boston (Kemba Walker)
  • Detroit / Cleveland (Andre Drummond)