School of Rock Joins Forces with Music Will to Expand Music Opportunities for Kids

By Published On: September 12, 2022

Supporting a shared mission by providing students with the means to further their musical education

School of Rock, the leader in performance-based music education, has partnered with Music Will, formerly known as Little Kids Rock, a 20-year-old national non-profit organization that transforms lives by transforming music education in K-12 schools. The partnership aims to advance the familiarity and awareness of Music Will in communities, while simultaneously providing their students with opportunities to participate in School of Rock events and receive discounted enrollment to School of Rock music programs. School of Rock will provide Music Will with multi-year funding to support their efforts including an upfront donation to amplify their current rebranding initiative.

“School of Rock is in an ideal position to share best practices in music education with Music Will and our collaboration will help further support our shared mission to develop, advance, and proliferate the power of Modern Band in school districts,” said Rob Price, CEO of School of Rock. “Together, we provide an excellent solution to keep music education in public schools, and provide a more equal opportunity for kids from all communities and backgrounds to participate in music education programs.”

Since 2002, Music Will has brought free music lessons and instruments to 1.2 million students across the country and trained a national network of teachers to bring highly-inclusive, culturally-responsive, student-centered music education to students, using genres including hip hop, rock, pop, Latin rap and country. What started as one elementary school in a single city has expanded to 6000+ schools, in 928 cities and towns across 50 states.

“For two decades, Music Will has been leading the charge to innovate the way K-12 students learn and make music through our modern band curriculum,” said Music Will Founder and CEO, Dave Wish, a former elementary school music teacher. “This collaboration with School of Rock will extend our reach, take our teachings outside of the classroom and help even more kids discover their inner music maker.”

About School of Rock

School of Rock helps aspiring musicians master skills, unleash creativity, and develop tools they need to thrive in life. Founded as a single school in Philadelphia, Pa., in 1998, School of Rock has become a rapidly growing international franchise with over 500 schools open and in development across 15 global markets. Since 2009, School of Rock has grown its student count from 4,000 to 55,000. School of Rock offers a wide variety of music lessons, including guitar lessonssinging lessons and piano lessons. The company also sells musical instruments and music gear through its GearSelect program. School of Rock was awarded US Patent 10,891,872 in 2021 for its innovative music education method. School of Rock also has garnered the following industry awards: 2022 and 2021 Global Franchise’s Awards Best Children’s Service and Education Franchise; 2022 Entrepreneur Magazine’s Franchise 500 Top Children’s Music Enrichment Brand; 2021 Franchise Innovation Award for Most Innovative Use of Customer-Facing Digital Tools; Franchise Business Review’s 2021 Top 200 Franchises and Culture 100 list; 2020 Entrepreneur Magazine’s Top 200 Franchise and the #1 Child Enrichment Franchise; and 2018 Forbes # 2 Best Franchise Medium-Level Investment Award and the #1 Music Franchise in America.

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